Jonna Sundling is one of the world’s best sprinters and knows exactly what she wants from her equipment. At that level, there’s no room for compromise—everything has to work perfectly, every single day. For the upcoming season, Jonna has chosen to train on Elpex. We […]
Read moreFrom Restart to the Next Step
Elpex Appoints Eric Granström as New CEO Elpex announced today that Eric Granström is taking office as the new CEO. Eric takes over from Viktor Brännmark, who is stepping down from the CEO role but will continue as an active co-owner. The appointment marks the […]
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Sweden’s 10 Best Roller Ski Tracks
Sweden has many good roller ski tracks, but some stand out thanks to track length, variety, hilly terrain, elite environment, and the overall facility. Here are ten tracks that maintain a very high standard for roller skiing. The selection is based on well-known facilities with […]
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News for 2026 – The next step for Elpex
Ahead of 2026, Elpex is introducing several important product launches and upgrades. The focus is on improved ride feel, higher durability, and a more refined overall package—both technically and visually. Here’s what’s new for the coming season. Premium skate wheels – A new level of […]
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Web Shop Open Again!
After the unfortunate fire, we’re happy to announce that our web shop is up and running again. You can finally order Elpex roller skis and accessories directly through the website again. Currently, you cannot order Skate Race, Classic Off Road or Skate Off Road, but […]
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The Comeback – a tribute to the will to rise again
On the night of June 13, 2025, everything changed. Our factory in Öjebyn was completely destroyed in a fire. The machines, the materials, the production – everything was lost in the flames. But one thing never disappeared: the will to come back. Starting over from […]
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Important information – temporary pause in our webshop
On June 12, our factory was struck by a tragic fire that completely destroyed our premises. We are grateful that no one was injured, but the devastation is extensive and fundamentally affects our business. Due to this, we are temporarily forced to pause our webshop. […]
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This year’s roller skis are launched!
During the month of March, we sent out our first deliveries with this year’s design to stores around the country! It feels incredibly cool to go from concept to holding a finished roller ski in your hand and finally they are out among the store […]
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Elpex 2025
Elpex 2025: A new era for roller skating design Since 1980, Elpex has been a pioneer in roller skis, and every model developed has been shaped by Elpex’s passion for the sport and a commitment to excellence. Now, as we look towards 2025, we are […]
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A new era for Elpex
My first roller skis were a pair of Elpex Wasa that I got from my dad almost 20 years ago. Throughout my skiing career I have used Elpex, which means I know the models inside out. It feels both scary and exciting to take over […]
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