{"id":11921,"date":"2025-07-24T07:12:15","date_gmt":"2025-07-24T07:12:15","guid":{"rendered":"https:\/\/www.elpex.se\/aktuellt\/the-comeback-en-hyllest-til-viljen-til-a-reise-seg\/"},"modified":"2026-03-06T11:09:49","modified_gmt":"2026-03-06T11:09:49","slug":"the-comeback-en-hyllest-til-viljen-til-a-reise-seg","status":"publish","type":"post","link":"https:\/\/www.elpex.se\/no\/aktuellt\/the-comeback-en-hyllest-til-viljen-til-a-reise-seg\/","title":{"rendered":"The Comeback \u2013 en hyllest til viljen til \u00e5 reise seg"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><\/h3>\n\n<p>Natten til 13. juni 2025 ble alt forandret. Fabrikken v\u00e5r i \u00d6jebyn ble totalskadd i en brann. Maskinene, materialene, produksjonen \u2013 alt forsvant i flammene. Men noe forsvant aldri: viljen til \u00e5 komme tilbake.   <\/p>\n\n<p>\u00c5 starte p\u00e5 nytt fra bunnen av har v\u00e6rt en t\u00f8ff reise, og den p\u00e5g\u00e5r fortsatt. Samtidig har det ogs\u00e5 vekket noe i oss. En p\u00e5minnelse om hvorfor vi gj\u00f8r det vi gj\u00f8r. Hvorfor Elpex finnes. Det handler om mer enn rulleski \u2013 det handler om bevegelsesglede, stolthet over h\u00e5ndverket og en arv som vi nekter \u00e5 la g\u00e5 tapt.    <\/p>\n\n<p>Som et symbol p\u00e5 dette nye kapittelet har vi laget en begrenset versjon av v\u00e5r mest klassiske modell: Elpex Classic Team (f.d. Team 610) i en unik fargekombinasjon. Denne modellen har f\u00e5tt navnet <strong>\u00abThe Comeback\u00bb<\/strong>, og den b\u00e6rer fargene fra ilden, gult og r\u00f8dt, for \u00e5 minne oss om hvor vi har v\u00e6rt og hvor vi er p\u00e5 vei. <\/p>\n\n<p><strong>\u00abThe Comeback\u00bb<\/strong> vil bli produsert i et begrenset opplag. Hvert par vil v\u00e6re nummerert og unikt. Dette er ikke et masseprodukt. Det er et minne og et avtrykk. En m\u00e5te for deg som skil\u00f8per \u00e5 v\u00e6re med p\u00e5 reisen tilbake. P\u00e5 hver ski st\u00e5r ordene <strong>\u00abRaised in flames\u00bb<\/strong>. Det er en unik signatur for denne utgaven, en p\u00e5minnelse om hvor vi reiste oss fra og et l\u00f8fte om at vi fortsetter fremover.      <\/p>\n\n<p>Vi \u00e5pner n\u00e5 for forh\u00e5ndsbestillinger med planlagt levering i andre halvdel av september. Ved \u00e5 bestille bidrar du direkte til at Elpex kan fortsette \u00e5 utvikle og levere produkter til alle som elsker langrenn. Uansett om det er p\u00e5 sn\u00f8 eller asfalt.  <\/p>\n\n<p>Vi er utrolig takknemlige for all st\u00f8tten vi har f\u00e5tt. Det er den st\u00f8rste drivkraften vi har hatt i tiden etter brannen. Takk for at du er med p\u00e5 v\u00e5r comeback.  <\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"11219\" src=\"https:\/\/www.elpex.se\/wp-content\/uploads\/2025\/07\/The-comeback_standing_light-bg-576x1024.jpg.webp\" alt=\"\" class=\"wp-image-11219\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"11207\" src=\"https:\/\/www.elpex.se\/wp-content\/uploads\/2025\/07\/The-comeback_side-profile-1024x513.jpg.webp\" alt=\"\" class=\"wp-image-11207\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"11195\" src=\"https:\/\/www.elpex.se\/wp-content\/uploads\/2025\/07\/The-comeback-tagline-1024x1024.jpg.webp\" alt=\"\" class=\"wp-image-11195\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"11183\" src=\"https:\/\/www.elpex.se\/wp-content\/uploads\/2025\/07\/The-comeback-sne-zoom-833x1024.jpg.webp\" alt=\"\" class=\"wp-image-11183\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"11171\" src=\"https:\/\/www.elpex.se\/wp-content\/uploads\/2025\/07\/The-comeback-sne-1024x576.jpg.webp\" alt=\"\" class=\"wp-image-11171\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"11159\" src=\"https:\/\/www.elpex.se\/wp-content\/uploads\/2025\/07\/The-comeback-above-576x1024.jpg.webp\" alt=\"\" class=\"wp-image-11159\"\/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Natten til 13. juni 2025 ble alt forandret. Fabrikken v\u00e5r i \u00d6jebyn ble totalskadd i en brann. Maskinene, materialene, produksjonen \u2013 alt forsvant i flammene. Men noe forsvant aldri: viljen til \u00e5 komme tilbake. \u00c5 starte p\u00e5 nytt fra bunnen av har v\u00e6rt en t\u00f8ff [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153],"tags":[],"class_list":["post-11921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ikke-kategorisert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Comeback \u2013 en hyllest til viljen til \u00e5 reise seg - Elpex<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elpex.se\/no\/aktuellt\/the-comeback-en-hyllest-til-viljen-til-a-reise-seg\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Comeback \u2013 en hyllest til viljen til \u00e5 reise seg - Elpex\" \/>\n<meta property=\"og:description\" content=\"Natten til 13. juni 2025 ble alt forandret. Fabrikken v\u00e5r i \u00d6jebyn ble totalskadd i en brann. Maskinene, materialene, produksjonen \u2013 alt forsvant i flammene. Men noe forsvant aldri: viljen til \u00e5 komme tilbake. \u00c5 starte p\u00e5 nytt fra bunnen av har v\u00e6rt en t\u00f8ff [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elpex.se\/no\/aktuellt\/the-comeback-en-hyllest-til-viljen-til-a-reise-seg\/\" \/>\n<meta property=\"og:site_name\" content=\"Elpex\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/www.elpex.se\/?locale=sv_SE\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-24T07:12:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-06T11:09:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elpex.se\/wp-content\/uploads\/2025\/07\/The-comeback_standing_light-bg-kopia-scaled.jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Viktor Br\u00e4nnmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Viktor Br\u00e4nnmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.elpex.se\\\/no\\\/aktuellt\\\/the-comeback-en-hyllest-til-viljen-til-a-reise-seg\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.elpex.se\\\/no\\\/aktuellt\\\/the-comeback-en-hyllest-til-viljen-til-a-reise-seg\\\/\"},\"author\":{\"name\":\"Viktor Br\u00e4nnmark\",\"@id\":\"https:\\\/\\\/www.elpex.se\\\/no\\\/#\\\/schema\\\/person\\\/fd604bcec0a0a72a7ef123ce3c8b6800\"},\"headline\":\"The Comeback \u2013 en hyllest til viljen til \u00e5 reise seg\",\"datePublished\":\"2025-07-24T07:12:15+00:00\",\"dateModified\":\"2026-03-06T11:09:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.elpex.se\\\/no\\\/aktuellt\\\/the-comeback-en-hyllest-til-viljen-til-a-reise-seg\\\/\"},\"wordCount\":322,\"publisher\":{\"@id\":\"https:\\\/\\\/www.elpex.se\\\/no\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.elpex.se\\\/no\\\/aktuellt\\\/the-comeback-en-hyllest-til-viljen-til-a-reise-seg\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.elpex.se\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/The-comeback_standing_light-bg-kopia-scaled.jpg.webp\",\"articleSection\":[\"Ikke kategorisert\"],\"inLanguage\":\"nb-NO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.elpex.se\\\/no\\\/aktuellt\\\/the-comeback-en-hyllest-til-viljen-til-a-reise-seg\\\/\",\"url\":\"https:\\\/\\\/www.elpex.se\\\/no\\\/aktuellt\\\/the-comeback-en-hyllest-til-viljen-til-a-reise-seg\\\/\",\"name\":\"The Comeback \u2013 en hyllest til viljen til \u00e5 reise seg - 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