{"id":3396,"date":"2024-11-21T18:34:00","date_gmt":"2024-11-21T18:34:00","guid":{"rendered":"https:\/\/www.elpex.se\/aktuellt\/a-new-era-for-elpex\/"},"modified":"2025-01-13T10:48:23","modified_gmt":"2025-01-13T10:48:23","slug":"a-new-era-for-elpex","status":"publish","type":"post","link":"https:\/\/www.elpex.se\/en\/aktuellt\/a-new-era-for-elpex\/","title":{"rendered":"A new era for Elpex"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1017\" src=\"https:\/\/www.elpex.se\/wp-content\/uploads\/2024\/11\/071ec7a2-a17a-4eb5-a7f2-839de0c37a01-1024x1017.avif\" alt=\"\" class=\"wp-image-1353\" style=\"aspect-ratio:16\/9;object-fit:cover\"\/><\/figure>\n\n<p class=\"has-larger-font-size wp-block-paragraph\">My first roller skis were a pair of Elpex Wasa that I got from my dad almost 20 years ago. Throughout my skiing career I have used Elpex, which means I know the models inside out. <\/p>\n\n<p class=\"wp-block-paragraph\">It feels both scary and exciting to take over one of the world&#8217;s oldest roller ski brands, with over 40 years of history. I look forward to injecting new life into Elpex and making the brand the world&#8217;s best-selling roller ski brand &#8211; dedicated to both recreational and elite skiers. As before, the skis will be assembled in \u00d6jebyn, Norrbotten. It is also there that new products are being developed.   <\/p>\n\n<p class=\"wp-block-paragraph\">Our ambition for 2025 is to offer stability and reliability to retailers and customers. When you order, we deliver the best and most proven roller skis on the market, designed to withstand all the conditions of our Nordic climate. <\/p>\n\n<p class=\"wp-block-paragraph\">We have adjusted the range and introduced two new models. The design language has been updated and we have made it easier to choose the right model through revised model names. With these changes, we are ready to take the next step in Elpex history together with you!  <\/p>\n\n<p class=\"wp-block-paragraph\"><em>\/ Viktor Br\u00e4nnmark, CEO of Elpex<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>My first roller skis were a pair of Elpex Wasa that I got from my dad almost 20 years ago. Throughout my skiing career I have used Elpex, which means I know the models inside out. It feels both scary and exciting to take over [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157],"tags":[],"class_list":["post-3396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A new era for Elpex - Elpex<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elpex.se\/en\/aktuellt\/a-new-era-for-elpex\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A new era for Elpex - Elpex\" \/>\n<meta property=\"og:description\" content=\"My first roller skis were a pair of Elpex Wasa that I got from my dad almost 20 years ago. 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