{"id":11922,"date":"2025-07-24T07:12:15","date_gmt":"2025-07-24T07:12:15","guid":{"rendered":"https:\/\/www.elpex.se\/aktuellt\/the-comeback-a-tribute-to-the-will-to-rise-again\/"},"modified":"2026-03-06T11:09:47","modified_gmt":"2026-03-06T11:09:47","slug":"the-comeback-a-tribute-to-the-will-to-rise-again","status":"publish","type":"post","link":"https:\/\/www.elpex.se\/en\/aktuellt\/the-comeback-a-tribute-to-the-will-to-rise-again\/","title":{"rendered":"The Comeback \u2013 a tribute to the will to rise again"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><\/h3>\n\n<p>On the night of June 13, 2025, everything changed. Our factory in \u00d6jebyn was completely destroyed in a fire. The machines, the materials, the production \u2013 everything was lost in the flames. But one thing never disappeared: the will to come back.   <\/p>\n\n<p>Starting over from scratch has been a tough journey, and it&#8217;s still ongoing. At the same time, it has also awakened something within us. A reminder of why we do what we do. Why Elpex exists. It&#8217;s about more than roller skis \u2013 it&#8217;s about the joy of movement, pride in the craft, and a legacy that we refuse to let be lost.    <\/p>\n\n<p>As a symbol of this new chapter, we have created a limited edition of our most classic model: Elpex Classic Team (formerly Team 610) in a unique color combination. This model is named <strong>&#8220;The Comeback&#8221;<\/strong>, and it bears the colors of the fire, yellow and red, to remind us of where we have been and where we are going. <\/p>\n\n<p><strong>&#8220;The Comeback&#8221;<\/strong> will be manufactured in a limited edition. Each pair will be numbered and unique. This is not a mass-produced product. It is a memory and an imprint. A way for you as a skier to be part of the journey back. On each ski are the words <strong>&#8220;Raised in flames&#8221;<\/strong>. It is a unique signature for this edition, a reminder of where we rose from and a promise that we continue forward.      <\/p>\n\n<p>We are now opening up for pre-orders with planned delivery during the second half of September. By ordering, you contribute directly to Elpex being able to continue developing and delivering products for everyone who loves cross-country skiing. Whether it&#8217;s on snow or asphalt.  <\/p>\n\n<p>We are incredibly grateful for all the support we have received. It is the greatest driving force we have had in the time after the fire. Thank you for being part of our comeback.  <\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"11219\" src=\"https:\/\/www.elpex.se\/wp-content\/uploads\/2025\/07\/The-comeback_standing_light-bg-576x1024.jpg.webp\" alt=\"\" class=\"wp-image-11219\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"11207\" src=\"https:\/\/www.elpex.se\/wp-content\/uploads\/2025\/07\/The-comeback_side-profile-1024x513.jpg.webp\" alt=\"\" class=\"wp-image-11207\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"11195\" src=\"https:\/\/www.elpex.se\/wp-content\/uploads\/2025\/07\/The-comeback-tagline-1024x1024.jpg.webp\" alt=\"\" class=\"wp-image-11195\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"11183\" src=\"https:\/\/www.elpex.se\/wp-content\/uploads\/2025\/07\/The-comeback-sne-zoom-833x1024.jpg.webp\" alt=\"\" class=\"wp-image-11183\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"11171\" src=\"https:\/\/www.elpex.se\/wp-content\/uploads\/2025\/07\/The-comeback-sne-1024x576.jpg.webp\" alt=\"\" class=\"wp-image-11171\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"11159\" src=\"https:\/\/www.elpex.se\/wp-content\/uploads\/2025\/07\/The-comeback-above-576x1024.jpg.webp\" alt=\"\" class=\"wp-image-11159\"\/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>On the night of June 13, 2025, everything changed. Our factory in \u00d6jebyn was completely destroyed in a fire. The machines, the materials, the production \u2013 everything was lost in the flames. But one thing never disappeared: the will to come back. Starting over from [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157],"tags":[],"class_list":["post-11922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Comeback \u2013 a tribute to the will to rise again - Elpex<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elpex.se\/en\/aktuellt\/the-comeback-a-tribute-to-the-will-to-rise-again\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Comeback \u2013 a tribute to the will to rise again - Elpex\" \/>\n<meta property=\"og:description\" content=\"On the night of June 13, 2025, everything changed. Our factory in \u00d6jebyn was completely destroyed in a fire. The machines, the materials, the production \u2013 everything was lost in the flames. But one thing never disappeared: the will to come back. 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